Understanding how and why donors behave the way they do
Recurring Donations: How to Set Up and Promote Monthly Giving
A one-time gift solves a problem today. A recurring gift [...]
Donor Segmentation 101: Not Every Supporter Wants the Same Email
Most nonprofits send the same email to every donor on [...]
The Anatomy of a Thank-You: Why Gratitude Emails Get Ignored
A donation just came in. Within minutes, an automated thank-you [...]
From Awareness to Retention: Mapping the Donor Funnel
Every donation begins long before someone clicks the “Donate” [...]
Why Annual Giving Strategies Need a Digital Upgrade
Annual giving has always been an important part of nonprofit [...]
Donor Trust: The Real Driver of Recurring Giving
Every nonprofit hopes to build a community of supporters who [...]
